GT Spotlight: IAT Brings AI Technology to Set the Track Ablaze in E-Town

Source: Author: Date:2025-10-23 Read:52

The GT World Challenge recently roared to life at the Beijing E-town Circuit, delivering a spectacular display of speed and skill. This elite gathering of world-class racers and supercars took on a new dimension with IAT’s involvement, infusing the event with a distinct tech-driven appeal. IAT didn’t just place its brand at the heart of the action, it also unveiled its self-developed AI creative tool, “TAI”, offering spectators an immersive and first-of-its-kind AI-powered interaction.

Various Branding Initiatives: A Display of Tech Assurance

IAT’s branding commanded attention throughout the core areas of the circuit. Bold logos lined the main track, mirroring the speed and energy of the cars racing past. The spherical screen in the main hall showcased dynamic brand videos that stopped attendees in their tracks, while interactive installations became instant social media hits. Together, these elements projected the confidence and capability of China’s automotive tech sector on a global racing platform.

Inside the dedicated tech experience zone, IAT’s TAI emerged as one of the event’s most talked-about innovations. Visitors stepped into the role of “creative designers,” using simple verbal prompts to generate their dream GT car. They could then apply iconic team liveries to their custom designs and, through advanced image synthesis, pose in racing gear alongside their virtual creation. This engaging, high-tech process turned every participant into a co-creator—a feature widely applauded by guests and spectators alike.

Solid Technical Foundation, Powered by Innovation

TAI is far from a conventional AI image generator. It combines state-of-the-art visual models with deep automotive industry knowledge, allowing it to interpret creative ideas accurately and produce highly detailed, photorealistic vehicle renders in seconds. From timeless retro silhouettes to radical futuristic concepts, TAI brings every automotive vision to life, making bespoke car design accessible to all. 

This AI-driven design solution is specifically engineered to address key challenges faced by automotive designers, enhancing creative expression, accelerating workflow, and improving output precision.

By partnering with this premier racing series, IAT showcased a seamless blend of brand identity and advanced technology. From track-side branding to the buzz around IAT’s TAI, the company reinforced its image as an expert innovator with solid technical roots. 

As the automotive industry pivots toward intelligent transformation, IAT continues to push the boundaries of design and user experience through relentless innovation. Moving forward, the company will keep exploring new ways to harness technology, making mobility smarter, more inspiring, and deeply human-centric, with IAT’s efforts in science for better cars.

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